New era for Prestige


Prestige without vintage


By completely rethinking the visual identity of the oldest cuvée in the range, Minuty is affirming the ambition it has for this world-famous reference, which is particularly popular with the French.

With this new packaging, Minuty SAS is clearly asserting a new international ambition for this cuvée, while retaining the soul and typicity of Prestige, which has been an unfailing success in France for 25 years. By targeting selective distribution in restaurants and wine shops, Minuty is reaffirming more than ever its upmarket positioning, anchored in the Côtes de Provence appellation. 

From now on, this emblematic wine is revealed in a new, elegant and modern packaging, in the image of Prestige.

The minerality and straightness of the wine are matched by a bottle that is both long and pure. To imagine it, Minuty's creative teams were inspired by perfumery and took up its codes: straight lines, noble materials, clear colours and a minimalist design are the hallmarks of this new custom-made case.

This result is the fruit of two years of research and development. A considerable amount of work, but essential for Prestige, which occupies a privileged place in the Minuty range.

It is the best known wine in France, the one that has been on the menu of all establishments for 25 years. An exceptional longevity that makes Prestige a figure of Minuty, and whose revival required great attention.

The challenge of this creation was to preserve the style of Prestige, while injecting new energy.