New era for Prestige
By completely rethinking the visual identity of the oldest vintage in the range, Minuty affirms all the ambition it has for this globally renowned reference, which is particularly popular with the French.
With this unique packaging, Minuty SAS clearly affirms a new international ambition for this vintage while preserving the soul and typicity of Prestige, which has enjoyed unwavering success in France for 25 years. By targeting selective distribution within restaurants and wine shops, Minuty reaffirms its premium positioning, firmly rooted in the Côtes de Provence appellation, more than ever.
Now, this iconic wine is revealed in a new, elegant and modern package, reflecting the Prestige brand.
The minerality and straightforwardness of the wine are complemented by a bottle that is both long and refined. To design it, Minuty's creative teams drew inspiration from perfumery and adopted its codes: straight lines, noble materials, bold colors, and a minimalist design define this new, custom-made bottle.
This result is the fruit of two years of research and development. A considerable undertaking, but essential for Prestige, which occupies a privileged position in the Minuty range.
This is the most famous vintage in France, the one that has been on the wine list of every establishment for 25 years. An exceptional longevity that makes Prestige a hallmark of Minuty, and whose renewal required great attention.
The challenge of this creation was to preserve the Prestige style while infusing it with new energy.