New era for Prestige
By completely rethinking the visual identity of the oldest vintage in the range, Minuty is asserting its ambition for this world-renowned reference, particularly popular with the French.
With this new packaging, Minuty SAS clearly asserts a new international ambition for this vintage while retaining the soul and character of Prestige, whose success in France has been unfailing for 25 years. By targeting selective distribution within restaurants and wine merchants, Minuty reaffirms more than ever its high-end positioning, anchored within the Côtes de Provence appellation.
Now, this iconic wine is revealed in a unique, elegant and modern packaging, just like Prestige.
The minerality and straightforwardness of the wine are complemented by a long, refined bottle. To create it, Minuty's creative teams drew inspiration from perfumery and adopted its codes: straight lines, noble materials, bold colors, and a minimalist design are the hallmarks of this new, custom-designed case.
This achievement is the result of two years of research and development. A considerable amount of work, but essential for Prestige, which occupies a privileged place in the Minuty range.
This is the most famous vintage in France, the one that has been featured on the menu of every establishment for 25 years. This exceptional longevity makes Prestige a Minuty icon, and its revival required great attention.
Maintaining the Prestige style, while breathing new energy into it, was the challenge of this creation.